Case study: Tel Aviv Smart City

The municipality of Tel Aviv-Yafo, noted for its encouragement and openness to innovation and the enhancement of the urban experience, has embarked on a strategy to leverage its world-renowned high-tech ecosystem to facilitate its transformation into a smart city .

A leading technology hub, Tel Aviv has developed highly advanced solutions for urban governance and, more importantly, to increase citizen engagement and public participation. Tel Aviv’s Smart City Strategy thus supports and promotes the four objectives outlined in the City Vision: creating a city for all residents, implementing resident-oriented governance, maintaining an attractive urban environment, and promoting the city’s status as a financial state and cultural center.

DigiTel Residents’ Club, the key project, is a customized web and mobile communications platform that provides residents with personalized, location-specific information and services. The platform facilitates a direct connection between the city and residents, providing them with services that other cities simply cannot provide.

First of all, residents need better access to services, to do their daily life in the city and exercise their rights.

Once this aspect has been resolved, the personalization of the interaction with residents continues. If residents have a newborn, they will receive a gift and have access to workshops for new parents.

The next step is to build communities, to encourage engagement and connections between residents, which in turn will strengthen the city.